[1]张正兵.文化旅游融合趋势下旅游企业的发展对策研究 —以苏州市吴中区东山镇旅游开发公司为例[J].苏州教育学院学报,2015,(04):76-79.
 ZHANG Zheng-bing.Countermeasure Study on Culture and Tourism Integration of Tourism Enterprises: Taking SuzhouWuzhong District Dongshan Town Tourism Development Company as an Example[J].,2015,(04):76-79.
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文化旅游融合趋势下旅游企业的发展对策研究 —以苏州市吴中区东山镇旅游开发公司为例()
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《苏州教育学院学报》[ISSN:1008-7931/CN:32-1556/G4]

卷:
期数:
2015年04期
页码:
76-79
栏目:
媒介与大众文化
出版日期:
2015-08-25

文章信息/Info

Title:
Countermeasure Study on Culture and Tourism Integration of Tourism Enterprises: Taking SuzhouWuzhong District Dongshan Town Tourism Development Company as an Example
文章编号:
1008-7931(2015)04-0076-03
作者:
张正兵
苏州科技学院 商学院
Author(s):
ZHANG Zheng-bing
Business School, Suzhou University of Science and Technology
关键词:
文化与旅游产业企业融合
Keywords:
culture and tourism industryenterprisesintegration
分类号:
F270.7
文献标志码:
A
摘要:
《 关于推进文化创意和设计服务与相关产业融合发展的若干建议》中提出,以文化提升旅游的内涵与质量,以旅游扩大文化的传播消费。文化产业与旅游产业的融合已成为一种趋势与主流,得到社会各界和政府的密切关注。通过文献梳理,实地调研苏州市吴中区东山镇旅游开发公司,从个体视角分析,在文化与旅游融合过程中,企业需要把握变化的环境,以市场为导向,用文化引领旅游的发展,让旅游推动文化的传播,使其相辅相成,共同发展。
Abstract:
The State Council puts forward an opinion that the connotation and quality of tourism should be developed so as to expand the dissemination of consumer culture in On Promoting Cultural Creativity and Design Service Works With a Number of Recommendations to Enhance the Integration of the Development of Related Industries in March 2014. The integration of cultural industry and tourism industry has become a trend and mainstream, and it has been paid close attention to by the academia and the government. By reading extensive literature, field investigation and study, the paper takes Suzhou Wuzhong District Dongshantown Tourism Development Company as a study object, and points out from the individual perspective that enterprises in the tourism and cultural integration process need to grasp the changes of the environment, take the market demand as guidance, strengthen publicity, so as to lead the connotation of tourism with culture, and to spread culture with tourism. Only in this way can tourism and culture supplement each other, and develop at the same time.

相似文献/References:

[1]徐仲民.企业稳增长的财政政策思考[J].苏州教育学院学报,2013,(02):62.
 XU Zhong-min.Reflection upon the Fiscal Policies for the Steady Development of Enterprises[J].,2013,(04):62.

备注/Memo

备注/Memo:
收稿日期: 2015-04-12 基金项目: 2014年苏州科技学院研究生培养创新工程项目(091420046)作者简介: 张正兵(1989—),男,江苏淮安人,硕士研究生,研究方向:产业发展战略管理。
更新日期/Last Update: 2015-10-26