[1]侯 波.市场经济条件下学术期刊的经营与发展[J].苏州教育学院学报,2015,(02):63-66.
 HOU Bo.Operation and Development of Academic Journals under Market Economic Conditions[J].,2015,(02):63-66.
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市场经济条件下学术期刊的经营与发展()
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《苏州教育学院学报》[ISSN:1008-7931/CN:32-1556/G4]

卷:
期数:
2015年02期
页码:
63-66
栏目:
媒介与大众文化
出版日期:
2015-04-25

文章信息/Info

Title:
Operation and Development of Academic Journals under Market Economic Conditions
文章编号:
1008-7931(2015)02-0063-04
作者:
侯 波
江苏经贸职业技术学院 期刊社
Author(s):
HOU Bo
Periodical Press, Jiangsu Institute of Commerce
关键词:
学术期刊受众习惯个性经营
Keywords:
academic journalsreaders’ habitspersonalized business
分类号:
G236
文献标志码:
A
摘要:
当前,我国学术期刊的发展已经步入了数字化阶段,在很大程度上达到了产研结合、内容专业、版面齐整、测评规范等要求。然而,期刊市场也充斥着各种不良现象,尤其是学术期刊存在受众浏览、阅读习惯的扭转变化,期刊编辑的办刊理念、工作能力跟不上时代变迁的节奏,期刊编辑地位和功能发生变化等发展难题。市场经济条件下,学术期刊经营应当实行改革与创新,通过改进学术期刊经营的核心思维方式,改变学术期刊经营的目标,培育熟知数字出版的全面型人才,加强学术期刊的个性化经营等措施,提升行业竞争力,使行业发展处于优势。
Abstract:
At present, the development of academic journals have entered a phase of digitization, and have reached to a great extent the combination of production and research, professional content, neat layout, standardized assessment and several other requirements. However, the market is flooded with a variety of such journals’ undesirable phenomena. Under market conditions and due to target readers’ changing browsing and reading habits, journal editors’ concepts and abilities connot keep up with the rhythm of the changing times,and journal editors have problems with their own changed status and functions. Under market conditions, the management of academic journals should be reformed and innovated, the core ideas of management should be changed, business objectives should be improved, comprehensive talents famaliar with digital publishing should be cultivated, personalized management of such journals should be strengthened, so as to enhance the competitiveness of the industry, and to ensure the successful development of the industry.

参考文献/References:

[1] 朱剑.我国学术期刊的现状与发展趋势—兼论学术期刊改革的目标与路径[J].传媒,2011(10):7-10. [2] 赵晓南.市场条件下学术期刊的蝶化之路[J].经济问题探索,2008(9):186-190. [3] 侯波.浅析学术期刊话语权的提升[J].湖北经济学院学报:社会科学版,2012,9(4):20-21. [4] 石新中.论学术期刊的市场化[J].首都师范大学学报:社会科学版,2013(3):150-157. [5] 张倩.数字时代学术期刊编辑的职业坚守与转型[J].河北软件职业技术学院学报,2014,16(12):77-80.

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备注/Memo

备注/Memo:
收稿日期: 2015-01-24 基金项目: 江苏省期刊协会资助课题(2014JSQKA003)作者简介: 侯 波(1981—),女,山东济宁人,编辑,硕士,研究方向:出版与编辑学。
更新日期/Last Update: 2015-06-24