[1]吴 冬.大学英语教材出版改革的产业化困境及运行模式转型[J].苏州教育学院学报,2017,34(03):96-101.[doi:10.16217/j.cnki.szxbsk.2017.03.015]
 WU Dong.The Dilemma of Industrialization in the Reform of College English Textbooks and the Transformation of the Operation Mode[J].,2017,34(03):96-101.[doi:10.16217/j.cnki.szxbsk.2017.03.015]
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大学英语教材出版改革的产业化困境及运行模式转型()
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《苏州教育学院学报》[ISSN:1008-7931/CN:32-1556/G4]

卷:
34
期数:
2017年03期
页码:
96-101
栏目:
编辑出版理论研究
出版日期:
2017-06-25

文章信息/Info

Title:
The Dilemma of Industrialization in the Reform of College English Textbooks and the Transformation of the Operation Mode
文章编号:
1008-7931(2017)03-0096-06
作者:
吴 冬
长春理工大学 外国语学院
Author(s):
WU Dong
School of Foreign Languages, Changchun University of Science and Technology
关键词:
英语教材出版改革文化产业服务合作运行模式
Keywords:
English teaching materials publishing reform cultural industry service cooperation operation mode
分类号:
F590.3
DOI:
10.16217/j.cnki.szxbsk.2017.03.015
文献标志码:
A
摘要:
随着文化产业及信息化的发展,大学英语教材出版市场出现了大众化与经典化、形式性与内容性、标准化与多元性相分离的多元发展模式。大学英语教材产业化发展没能把电子化、实用化、便捷化、规范化兼容起来,同质化竞争和版权保护问题依旧突出。未来大学英语教材出版必须坚持参与、协作、服务理念,积极拓展英语网络化教学内涵和外延,走异质化竞争与合作道路,积极创新运行模式,实现社会效益与市场效益的统一。
Abstract:
With the development of the information technology in the cultural industry, the development of College English teaching material publishing market has been characterized by a multi-dimensionaldevelopment mode with the separation of the mass and the classic, the form and the content, as well as standardization and diversifcation. The development of the industrialization of College English textbookshas not been able to realize the compatibility of electronics, practice, convenience and standardization. Homogeneous competition and copyright protection are still hot issues. The publishing of future CollegeEnglish textbooks must adhere to the principles of participation, cooperation and service, actively expand the connotation and extension of online English teaching, involve heterogeneous competition andcooperation, actively innovate operation mode, and gain both the social benefts and the market benefts.

相似文献/References:

[1]崔金贵,盛 杰.地方高校学报的使命与发展[J].苏州教育学院学报,2016,(04):79.[doi:DOI:10.16217/j.cnki.szxbsk.2016.04.011]
 [J].,2016,(03):79.[doi:DOI:10.16217/j.cnki.szxbsk.2016.04.011]

备注/Memo

备注/Memo:
收稿日期: 2016-12-08基金项目: 2013 年吉林省教育科学规划重点课题?(SJY1302);2015 年长春理工大学教育科学规划一般项目?(XJY1507)作者简介: 吴? 冬(1981—),女,吉林吉林人,讲师,博士生,研究方向:文化传播与外语教学。
更新日期/Last Update: 2017-09-08